Airtime demand may not significantly change as the Nigerian Communications Commission (NCC) approved a 50 percent tariff ...

PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Tostitos, and many others, recently ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

How have streaming viewer consumption habits changed with respect to premium TV in the post-peak TV entertainment landscape? Media universe cartographer Evan Shapiro, Deltatre’s Alex Gruber, and Hub ...

This dip underscores potential concerns about the economic environment and consumer behavior. Supporting this narrative, retail sales growth in December came in at 0.4% month-over-month, falling short ...

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