According to Nielsen ratings, as reported by The Daily Beast, MSNBC has averaged 1.37 million people in its primetime lineup since Trump’s inauguration on January 20. This is an 86 percent increase ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...