Lessons learned from day 2 of RSPA Inspire include updates on the RSPA scholarship, performing customer health checkups and ...

In Africa’s economically diverse and highly competitive market, build­ing customer loyalty has never been more important for businesses. The continent’s consumers are highly price-sensitive, driven by ...

MAKING big savings on your bills can be quick and easy if you know how to haggle. Consumer expert Martyn James says: “Time it ...

Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?

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The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that allegiance can help predict consumer purchasing behavior, sales ...

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