ESPN referred to a message from former President Joe Biden that aired prior to the Sugar Bowl, which was postponed a day after a man killed 14 people and injured 30 more in the early hours of ...

Super Bowl commercials are as much a part of the "Big Game" experience as the football at this point, with advertising executives often producing memorable campaigns through big splashes and ...

By Alex Weprin Media & Business Writer ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. “The campaign ...

A 30-second ad that aired on Super Bowl had seen a surge in price: From $37,500 in the year 2000, an average was pegged at about $2.2 million, to double the same in 2015, it was around $4.5 ...

Super Bowl commercials aren’t just ads- they’re part of the show. With Super Bowl LIX kicking off on February 9, 2025, at the Caesars Superdome in New Orleans, all eyes aren’t just on the ...

Ahead of the conference title stage, ESPN's Football Power Index (FPI) updated its Super Bowl projections. The FPI system calculates strength of schedule, win probability and overall statistics ...

With only four teams left, ESPN's Football Power Index, a predictive computer model, updated its predictions for conference title weekend and the Super Bowl. The Lions were the Super Bowl favorite ...

Stephen Lew-Imagn Images ESPN and Rich Clark, the director of the CFP, worked overtime to arrange a new date and time for the Sugar Bowl after an unexpected terrorist attack in New Orleans the ...

ESPN’s president of content Burke Magnus called the network’s decision not to air a pregame moment of silence and the national anthem at the Sugar Bowl in ... to be in commercial break when ...

ESPN Vice President Burke Magnus addressed the backlash against his company for failing to broadcast the national anthem ahead of the Sugar Bowl on Jan ... to be in commercial break when the ...

State Farm Insurance, long a stalwart of Super Bowl advertising, is pulling a commercial from next month's big game following the devastating California wildfires. The move comes one year after ...

ESPN chief Burke Magnus has admitted the network made 'an enormous mistake' not showing the national anthem before the Sugar Bowl in New ... we happened to be in commercial break when the anthem ...