There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

The pressed powder formula can be used on its own as a foundation, on top of makeup for more coverage ... powder — is to take a big fluffy face brush and use circular motions to apply a light ...

E.l.f. Beauty (ELF) shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. The ...

The company - known for its namesake cosmetics and skincare lines as well ... for $1.315 billion to $1.335 billion. E.l.f. Beauty (ELF) also said it expects adjusted earnings per share of $3. ...