and it is officially known as the Vrbo Fiesta Bowl. Previous sponsors include PlayStation (December 2016–2022), BattleFrog (January 2016), Vizio (December 2014), Tostitos (1996–January 2014 ...
It's a shortened version of the previous sponsor of the game ... The game is set for Dec. 26 at 3:30 p.m., the Fiesta Bowl ...
Meanwhile, the Vrbo Fiesta Bowl on New Year's Eve saw a 33% increase ... ReliaQuest, in its third year as the title sponsor after replacing longtime sponsor Outback, saw Michigan beat Alabama ...
The Fiesta Bowl, which doubled as the playoff game ... some of the community activities and touch points nonprofits and sponsors normally get with teams and players around the major bowl game.
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