"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

Harrison Ford doesn't do many TV commercials. And he was pretty sure he wasn't going to do a Super Bowl commercial for Jeep. For Olivier Francois, the news was most unwelcome. Francois is the global chief marketing officer of auto giant Stellantis and,

Indiana Jones star Harrison Ford stars in a wholesome advert for Jeep. Super Bowl 2025: Taylor Swift booed, Eagles beating the Chiefs, Kendrick Lamar's halftime, more of the biggest moments Parents whose kids become confident,

Jeep surprised Super Bowl viewers with a calm meditation on life in the form of a long commercial featuring Harrison Ford - and one of its biggest competitors.

The two-minute Jeep Super Bowl ad, starring Harrison Ford and directed by James Mangold, promotes Jeep's multi-energy platform vehicles. In the commercial, Ford delivers a two-minute monologue on America's greatest quality,