The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...
Apart from a slowdown and price rise, high-end brands are having to contend with ultra-fast fashion and ‘dupe’ culture.
As the market floods with lookalikes, luxury brands are grappling with the fine line between parody and infringement as well as the impact of social media. Prachi Ajmera and Arie Smith of Michelman & ...
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