David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

David Beckham thought his days of baring it all were behind him, but here he is stripping down for the campaign launch of Hugo Boss' Boss One Bodywear collection. "I once said that my body wear ...

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by ...

Actors David Corenswet and Eiza Gonzalez star in Hugo Boss's 10th-anniversary campaign for 'The Scent'.

Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had ...

While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...

imagery and typography The party shall undertake merger activities including harmonisation of the shared core values, rebranding and membership recruitment drive.

Twin Falls School District is looking for something fresh and modern, while still honoring its traditions. To that end, the school district is considering a new logo and rebrand. The current ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The Bill & Melinda Gates Foundation is — at least in name — no more. As it enters its 25th year, the world’s biggest development-focused foundation has rebranded as simply the Gates ...

The initial rebrand to "Microsoft 365" was dumb by itself, but yesterday, the firm notorious for terrible branding decisions predictably decided to double down.

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...