One of the critical ingredients to a successful and lasting business is branding, which is when marketing elements like logos and taglines are implemented to differentiate a company from its ...
But, driverless tractors are a whole other thing entirely. You may not think of John Deere, best known for manufacturing farming and other agricultural equipment when you think of the Consumer ...
John Deere has become the stuff of legend since it was created, and it doesn't take a detective to figure out why. Beyond its iconic tractors, John Deere makes several useful products that aren't ...
Today, the US Federal Trade Commission filed a lawsuit against farming equipment manufacturer Deere & Company—makers of the iconic green John Deere tractors, harvesters, and mowers—citing its ...
John Deere and its integrated Blue River Technologies team have rearchitected what it is calling its Next Generation Perception System autonomy retrofit kits for tractors and tillage tools.
John Deere’s “unfair” practices raised repair costs for farmers and kept them from being able to make repairs on tractors and other equipment they own, the Federal Trade Commission (FTC ...
The lawsuit against the maker of John Deere tractors represents a final push in the Biden administration’s broader efforts to make repairs less costly for consumers. By Danielle Kaye The Federal ...
Deere & Co is strengthening its bet on autonomous machinery, unveiling new tractors and industrial equipment capable of operating without the need for a human being in the cab. At the annual ...
A US Navy destroyer operating in the Red Sea last year used its five-inch deck gun to shoot a Houthi drone out of the sky, a top commander revealed this week. The American destroyer, USS Stockdale ...
The U.S. Federal Trade Commission on Wednesday sued farm equipment maker Deere & Co., alleging it illegally drives up repair costs by forcing farmers to rely on its authorized John Deere dealer ...
The issue centers around years of complaints by farmers that John Deere makes it virtually impossible for them to diagnose and make certain repairs to their equipment due to the company ...
“Our recent discussions with the Commission have revealed that the agency still lacked basic information about the industry and John Deere’s business practices and confirmed that the agency ...
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