McDonald's Corporation (NYSE:MCD), the global fast-food giant, is navigating a complex landscape of challenges and opportunities as it strives to maintain its market leadership position. Recent events ...

Portillo’s was just ranked the best value fast-food chain, thanks to its everyday pricing, generous portions, and innovative loyalty program.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Learn the ins and outs of the Marriott Bonvoy hotel loyalty program, from how to earn points and elite status to the best redemption options.

The casual-dining chain spent the past two-and-a-half years changing everything from its burgers to its marketing. Those ...

Freddy’s Frozen Custard & Steakburgers is tackling operations, marketing and development initiatives with one eye on national ...

When it comes to grocery store shopping in the United States, Publix and Kroger are two of the biggest names around. While ...

Another classic example of a points-based loyalty program is the loyalty card. You buy your items in a store, scan your card, and receive points based on the total value of your purchase. It’s a ...

After adding online ordering and remaking its loyalty program and app, the chain has had double-digit same-store sales growth ...