Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Ledbetter, Director of Student Media since 2017, transitioned in the Division of Student Affairs to senior director of communications and marketing, overseeing a shared services team of professionals.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Abu Dhabi & London: 9Yards Communications, a leading fully integrated marketing and communications agency headquartered in ...

By Samuel OWUSU ADUOMI In today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...

WHEN I was just starting in the public relations industry several decades ago, there was one big name that kept looming in my field of awareness which probably struck and influenced me in a major way ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Tammy Haughey, recently promoted to managing partner at The Shipyard -- an advertising agency with an office in San Diego -- ...