In today’s fast-paced business world, how you communicate can make or break your marketing efforts. With so many tools out ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

The Association for Communication and Advertising (ACA), in partnership with GIB Insurance, is pleased to announce that ...

Ledbetter, Director of Student Media since 2017, transitioned in the Division of Student Affairs to senior director of communications and marketing, overseeing a shared services team of professionals.

WHEN I was just starting in the public relations industry several decades ago, there was one big name that kept looming in my field of awareness which probably struck and influenced me in a major way ...

University Marketing and Communications is dedicated to telling the story of the University of San Diego. Through our various departments, we oversee media relations, presidential and executive-level ...

In a larger company, these departments could be accounting, marketing, human resources ... benefit from Mintzberg’s emphasis on informal communication and decision-making,” said Catherine Rymsha, ...

Casey Lewis never thought she would sell advertising space. Now the journalist who puts out a Substack newsletter called After School is finding herself in the world of contract negotiations and ...

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

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