The Association for Communication and Advertising (ACA), in partnership with GIB Insurance, is pleased to announce that ...

Ever feel like your marketing communication project is stuck in a rut? You’re not alone. Many businesses grapple with keeping ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Danville, Pa.-based Geisinger has appointed Hernando Ruiz-Jimenez as its new chief marketing and communications officer. In this role, Mr. Ruiz-Jimenez will lead the health system's brand strategy, ...

Legal requirements may prevent you from publishing certain aspects of your offerings or customer stories—but that doesn't ...

Ledbetter, Director of Student Media since 2017, transitioned in the Division of Student Affairs to senior director of communications and marketing, overseeing a shared services team of professionals.

WHEN I was just starting in the public relations industry several decades ago, there was one big name that kept looming in my field of awareness which probably struck and influenced me in a major way ...

In our OnPoints dated 20 May and 7 August 2020, we explained the requirements that the French regulator (Autorité des Marchés Financiers (“AMF”)) ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...