Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Decision science has helped organizations make more informed choices by focusing on data and evidence. But there’s an ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Defenseman John Klingberg is nearing a decision on where to sign for the remainder ... the Toronto Maple Leafs are three teams that are very much in the mix. Is Toronto a frontrunner?

With a final decision anticipated this year, SCOTUS’s ruling may also address the fundamental question posed by these bans: in what tier of society should a person’s medical decisions be made ...

Agentic AI may soon make decisions on human ... change might affect the marketing industry. Book a trip in the future and agentic AI may do everything except mix your drink, says Dolan / Alev ...