Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Once you’ve identified your KPIs, schedule a recurring weekly meeting to review them. This isn’t just about looking at the ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, ...

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

In recent years, content knowledge graphs, in particular, have become increasingly popular within the marketing ... value (object) through a specific property (predicate). For example, I, Martha ...

api_get api_update api_delete create_xxx get_xxx For example, Campaign has all these methods but AdAccount does not. Read the Marketing API documentation for more information about how different ad ...