In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Kyle Richards’ pet hair solution, top beauty picks, and other Amazon must-haves were favorites this month. See what E!

Contouring the eyes helps in creating the illusion of depth and lift. By strategically placing darker shades in the crease, ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

It's formulated to give you the luxe look of falsies, and fans say the staying power is top-notch — get it for almost 40% off ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I’m very particular about the mascara I use ...

Meet the dupe fanatic who has manged to fill her wardrobe and bathroom cabinet with luxe-feeling buys without forking out ...

Maybelline New York, the world’s leading cosmetics brand, is taking lash impact to the next level with its largest Australian brand experience to date, developed by Bastion Agency. The celebration of ...

Maybelline New York will be setting up an activation at Bondi Beach to celebrate its Sky High Mascara product, via Bastion ...

These picks from CeraVe, Revlon and more have social media's stamp of approval — find 'em in one spot, no scrolling required.

MEET the dupe fanatic who saved £500 last year filling her home with all the trending bargains from Aldi, Home Bargains and ...

A Lidl, Home Bargains, Primark and Aldi fan saved £500 last year filling her home with all the trending bargains that are 'just like more expensive brands'. Rachel Davey, 29, has always loved finding ...