The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular ...

If you're dissatisfied with the matchup the NFL has cooked up for Sunday night, your TV alternatives are rather limited. It ...

The NTI measured set tuning by passive meters, and used a separate diary panel (the National Audience Composition panel) to measure demographics. But in 1987, the basis of the national television ...

An interview with Adam Isacson, an expert on Latin America, about Stephen Miller’s surprising admission that Mexico is ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Christmas Day marked a milestone in media history, even if it's likely to be surpassed. The Nielsen company said it there was ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Additionally, Nielsen’s people panel allows it to be the only company to most accurately measure diverse audiences. The update ensures that Nielsen is representing all out-of-home viewing by ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.