The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

NEW YORK -- Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Tracker (14.75 million viewers on all platforms) and Matlock (13.29 million) take the top two spots in total viewers, building on their 10 million-plus linear audiences. High Potential ranks third ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

Ratings for the Grammy Awards dipped from last year, despite the nail-biting tension of whether Beyoncé would win album of the year and a surprise appearance by The Weeknd.

Netflix’s Squid Game dominated Nielsen’s U.S. streaming rankings for a third straight week, this time amassing 2.4 billion minutes viewed across 16 episodes. Paramount+’s Landman, with the release of ...

Ad-supported U.S. radio listenership held its own in the fourth quarter of 2024. That’s the news according to Nielsen and Edison Research's study.

Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics ...

Are golf fans already losing interest in TGL? The latest TV viewing figures from Week 5 will not impress Tiger Woods and Rory ...