“For decades Nielsen has been the default TV measurement provider,” said Jay Friedman ... according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of ...

NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Reading scores among 3rd through 8th graders have dropped nearly half a percentage point below the national average, ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

New York — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...