Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Google released a new Gemini AI for the Super Bowl game, which sparked a Gouda cheese controversy that Google had to fix.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

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