Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Agentic artificial intelligence (AI) is transforming workflows, but growing costs are catching businesses off guard.

After much advancement and excitement around AI technologies in 2024, the coming year promises to be much more measured and ...

Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors ...

In a pilot project with a major supermarket chain, Store-Level Optimization drove a 7% increase in profits and 1.25% growth ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Harvey, head of Equity Strategy at Wells Fargo, in a note. “We thought future pricing discretion would be determined by the push/pull between consumers and firms,” he said. “We realize now ...

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis offers an in-depth look at the tactics used by the streaming platform to ...

If there are substantial changes over time in these tactics, the true impact of pricing strategies may be confounded with the results of those tactics. Pricing can then be correctly measured by ...

More than two years after the public debut of ChatGPT, software companies still haven’t found a compelling way of charging for AI tools, chief information officers say. Now they’re trying new ...

Recent research in this field has focused on how pricing strategies can influence customer decisions, particularly in relation to their patience and awareness of service options. This intersection ...