PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

As a multi-hyphenate, Selena just increased her earnings. Find out how much money the actress, singer and business owner ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't find any #sponsored content here, just honest, relatable and independent ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out ...

It seems style must run in the family as Savannah Guthrie shared a rare photo of her fashionable lookalike mother, Nancy ...