PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

One of those products is the Urban Decay Original Naked Eyeshadow Palette. Another one of those products is the Urban Decay ...

The "Only Murders in the Building" star Selena Gomez has sported some killer beauty looks, but sometimes she can go overboard ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to ...

Every new makeup launch features “peptides” or “hyaluronic acid.” But do these ingredients have any effect on your skin?