Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

her successful makeup line, acting roles, and multiple business projects. Rare Beauty, which she founded five years ago, has ...

Selena Gomez has had success on screen, in music and in business, but its her efforts to de-stigmatize mental illness that the 31-year-old is most proud of. The "Only Murders in the Building" star ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...