The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.

Rare Beauty has made up $1.1 billion of Selena Gomez's net worth, and is currently valued at over $2 billion as of 2024. It's one of the fastest growing cosmetics brand, which raked in nearly $60 ...

Just in time for Valentine's Day, Sephora has a ton of curated sets of makeup, skin care and more that offer great deals on a ...

While the holiday sales have all but fizzled, there’s still some very good one-off deals, like 40 percent off this lip kit ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

You then take your blush, and you just dab a dot right in the middle of your highlight circle so it looks like a donut.

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their ...