PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

A beauty writer gives her honest review of the Benefit Cosmetics BADgal Bounce Mascara. Here, you'll find everything you need ...

her successful makeup line, acting roles, and multiple business projects. Rare Beauty, which she founded five years ago, has ...