What was already an extraordinary annual tradition with one helicopter has now evolved into an even grander display of affluence and practicality.

Charles Richard "Dick" Kramlich, co-founder of VC firm New Enterprise Associates, was one of the earliest investors in Apple.

The businessman says the war has profoundly changed ... "I wouldn’t divide people into rich and poor, we're all just human beings." Lif says. "In war it's about those people who can, and want ...