Research shows that most women are wearing the wrong bra size. Ill-fitting bras can cause discomfort, skin irritation, and shoulder pain, and experts say getting the fit right can be lifechanging. How ...

Spanx is not just for shapewear! The brand offers chic wide-leg pants, booty-boosting leggings and more pants our editors can ...

Four editors with different bra sizes tested the No Boundaries Underwire T-Shirt Bra at Walmart and loved its supportive feel, flattering lift, and all-day comfort. The bra is lightly-lined, available ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking to make a new addition to your intimates drawer? Check out this list of comfortable back-smoothing bras that lift and support - details!

Fast forward to 2025, and Renée Zellweger is back as Bridget in Bridget Jones: Mad About The Boy. Now in her 50s, a widow, and a mother of two young children, Bridget is still navigating the ups and ...

Put your best form forward with this sculpting and smoothing shapewear from Australian underwear brand Nancy Ganz.

Bendon has unveiled its new brand campaign with the tagline, “Bra Better,” across both Australian and New Zealand markets via YoungShand following the agency’s appointment in mid-2024. The campaign ...

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

It takes only two centimetres of breast movement for discomfort to set in, with bounce of up to 19 cm being recording during physical activity.

YOU probably aren’t washing your bras often enough, new research has found.  An interesting study has exposed 45% of women for only washing their bras just once every 21 days, whilst 18% give ...