PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I reviewed Lululemon’s new Glow Up shapewear leggings and top and loved the flattering fit and comfortable fabric. The unique ...

Kim Kardashian's latest innovation from SKIMS is all about creating the perfect butt, and she showed it off in a cheeky video ...

Conceal pesky hip dips with these 16 chic bottoms that create a smoothed silhouette and start at $12 — details!

Michael Baah, who has over 20 years of experience in the fitness industry, has shared tips on how to achieve the popular physique.

It’d be easy for an emerging star to play it safe, especially when it comes to awards season, where red carpet reporters can ...

Activewear has come on leaps and bounds in the last few years. Gone are the days of practicality above all else - there is a ...

We put Spanx's new SpanxSculpt denim to the test, and it's easy to see why Claudia Winkleman loves the brand's lifting and toning technology so much ...

CYSM Shapers is a premier shapewear manufacturer with 30+ years of industry presence. Their 2025 seamless shapewear lineup is officially ...

Designed for comfort and performance, the waist trainers have become a favorite for women everywhere. United States, January 23, 2025-- CYSM Shapers, a global brand known for its boundary-pushing ...

United States, January 23, 2025 -- CYSM Shapers, a global brand known for its boundary-pushing innovations in shapewear, is proud to announce that its Colombian Waist Trainers have become a global hit ...

The hardest part, of course, is just getting started. If you need a little inspiration or motivation to embark on your fitness journey, try these 16 tips and tricks from certified personal trainers ...