Strategic planning is not a one-time activity but an ongoing commitment to methodically aligning an RIA’s goals with its core values and purpose. Creating a single-page snapshot of five-year, one-year ...

Developing your global strategic brand and tactical plan is a process that arrives on the doorstep at the same time every year. Despite this, how often do we find ourselves rushing the brand ...

At the highest level is strategic pricing, which takes into account long-term profit objectives of the organization at brand or franchise level. The next layer is tactical pricing, which optimizes ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...

Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.