The Ohtani effect, along with the introduction of assets such as jersey patches and helmet logos, helped baseball ... exceeds MLB’s sponsorship figure, and no league is growing as fast.

Grill’d Burgers has announced a partnership with the Melbourne Football Club. The fresh deal will see the Melbourne-born ...

The nation's No ... Bowl defensive MVP trophy and wearing a faux gold chain reading "Top 10." That supposedly was a reference to ESPN's top 10 plays. More to the point, the Cotton Bowl logo ...

Dunkin' Munchkins are the iconic donut holes that everyone knows and loves. We looked back on their history to see how and ...

The failure to air the anthem was compounded by the decision to also air a controversial video message from Tom Wilson, the CEO of Allstate, which is the Sugar Bowl's corporate sponsor.

The Sugar Bowl has donated $500,000 to the Greater New Orleans Foundation in response to the New Year’s Day terrorist act on Bourbon Street, Sugar Bowl committee officials announced Thursday.

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design.

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look ...

Sponsorship & Engagement Marketing Ashley Kelly, and ESPN Executive Vice President Rosalyn Durant. Dottie Reese, joined by Judge Kern, is the president-elect of the Sugar Bowl Committee ...

ESPN admits it made a mistake by not showing the national anthem being played at the Sugar Bowl after the New Orleans terrorist attack. / Stephen Lew-Imagn Images ESPN caught some heat after ...

ESPN’s president of content Burke Magnus called the network’s decision not to air a pregame moment of silence and the national anthem at the Sugar Bowl in New Orleans on Jan. 2 an “enormous ...