Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run.

Many fans might be dismayed by this year's Super Bowl matchup between the Chiefs and Eagles, but it's hard to totally tune out the biggest game of the year. Between the halftime show, pregame ceremonies and multi-million dollar commercials,

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.