• A snail mucin serum that’s gone viral for it’s ability to hydrate and transform troubled skin. • The Grande cosmetics ...

After the launch, Lip Butter got major recognition from beauty lovers and also won the Self Healthy Beauty Awards in 2024 for ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.

Impress even the pickiest beauty lover with these highly coveted gifts including makeup, skincare sets and more.

Doechii’s intricate braids from the 2025 Grammys were among our favorites of the night. Stylist Malcolm Marquez used products ...

ICYMI: Miley Cyrus collected her third Grammy ever for "II Most Wanted" with Beyoncé on Feb. 2, 2025, after winning her first ...

Olivia Rodrigo found the trendiest shade of brown lipstick for her Grammys 2025 makeup, making her the latest celeb to ...

Lip blushing is a type of cosmetic tattoo or semipermanent makeup that can be used to alter your lips—specifically, balance your lip shape, increase the appearance of the size of your lips, camouflage ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

If you want the effects of a longwear lipstick and the finish of a glittery gloss, opt for one of the newer shimmer shades of ...