Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

While the Lake Elmo Park Reserve swim-pond playground area is getting a $1.75 million makeover this spring, the old playground equipment will be getting a second life overseas. Last September, ...

Elmo has been around a long, long time, and he's one of the few characters that all of the generations that have come forth since the 90s know and love.

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...