ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

KEY TAKEAWAYS E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

To create a sense of realism, “Steel Magnolias” actors trained at Cotati’s Moxie Salon. “We learned all the necessary skills ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

Feb. 1 marks the start of both a new month and Black History Month—a time to honor Black culture, reflect on history, and ...

Here, Carly Snider, executive director of Pact Collective, explains why the industry can’t recycle its way out of its ...

Rice starch and charcoal are common ingredients in dry shampoo because they absorb oil from the hair shaft much like a bowl ...

Vintage: Clothing that was made in the past. In fashion, the timing that makes something vintage can vary, but most resellers ...

Right now, you can snag a set of BK Beauty Brushes for 14% off for just $130 on Amazon, instead of for $152. These makeup ...