Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales
Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
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The Week in Tech: Meta’s moderation, Nvidia and Dell apes Apple
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive To One Company'
In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...
15 CES gadgets you can actually buy right now
The ATH-CKS50TW2 wireless earbuds from Audio-Technica boast 25 hours of battery life with ANC turned off, and the case has 40 hours extra. If you do turn ANC on, the batteries last for 15. The buds ...
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
One of the best college laptops I've tested is not from Apple or Lenovo (and it's on sale)
The Dell Inspiron 14 Plus 7441 delivers just about everything a student could ever want in a laptop: a lightweight design, ...