Lamar and much of the hip hop world swim in social backwardness and represent the antithesis of opposition to big business and capitalism. Hip hop is big business.

At least by halftime of Super Bowl LIX, Kendrick Lamar’s performance was the most interesting part of the game — and it seemingly carried a message for President Trump, who is dismantling DEI throughout the government.

From PlayStation references to America's political divide, Serena's Crip walk to that "Gloria" jacket, here's a look at what the Grammy and Pulitzer-winning rapper's show was really saying.