Collectives named Texas, Texas A&M, Oregon, Auburn, Ohio State, Tennessee and Nebraska as the top NIL spenders in recruiting.

When Name, Image, Likeness (NIL) is a topic of conversation, chances are the Oregon Ducks are mentioned. Though the Early Signing Period cemented the future loc ...

Remember when Brian Kelly agreed to match NIL donations for LSU football? Fans stepped up — and it helped the Tigers in the ...

The NIL era in college football has completely changed the game, and the highest-paid players are making millions before ever ...

Georgia bill aimed at eliminating income tax on NIL was inspired by Nick Saban wanting to help Georgia Bulldogs coach Kirby ...

The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone ...

Ashton Jeanty explained some of the tampering that happened while he was with the Boise State football program.

Major college sports changed in 2021, when Congress allowed student-athletes to make money off their name, image and likeness ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with NICHOLAS AIR.

A year ago, Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war ...

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.