ESPN Insider Paul Finebaum rings the alarm bell for the NCAA to take action on NIL as it threatens the future of college ...

Russell is expected to have a big profile at Alabama as he looks to be one of the quarterbacks vying to replace Jalen Milroe.

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The Tulane Green Wave thought they found their starting quarterback of the future, but Darian Mensah is now with the Duke ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Yahoo Sports national columnist Dan Wetzel and senior college sports reporter Ross Dellenger join Sports Illustrated's Pat Forde to discuss their skepticism for the new entity created by power ...

Ohio State head coach Ryan Day criticized the NCAA for not enforcing the rules, naming that issue as one of the biggest problems in college football. "Any rule ...

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

LSU football raised $3.2 million for its NIL collective behind a massive match campaign from head coach Brian Kelly ...

Ryan Williams celebrated his 18th birthday with a signature NIL deal, but with a twist for Alabama's electric receiver.

Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his ...

In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...