It’s here. After 284 games, this year’s NFL season is finally at its terminus. Either the Philadelphia Eagles or Kansas City Chiefs will be bathed in confetti at the end of the 2025 Super Bowl, ready to celebrate into the morning hours in New Orleans.

Super Bowl LIX is Sunday and all eyes will be on the Philadelphia Eagles and the Kansas City Chiefs rematch. The big picture: Watching the big game is on the rise with 65% of consumers planning to watch — up from 61% in 2024 — according to a Numerator survey of 1,