Gucci has announced that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show.

Stefano Cantino, CEO of Gucci, appreciated De Sarno's contribution to Gucci in a statement: “I would like to express my deep gratitude to Sabato for his passion and dedication t

De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”