Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

LenDenClub, a peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, ‘Banao har din ho khaas, daily earnings ke saath.’ (Every day is special with daily ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...