T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and ...

The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of ...

T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading ...

Vistar first launched its Latin America operations in 2022 through a partnership with PRODOOH, a local programmatic OOH ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

“We are excited to join T-Mobile, a brand that truly understands the power and potential of out-of-home advertising,” Michael Provenzano, CEO and co-founder of Vistar Media, said. “For 13 years, ...

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

The transaction, which will include Vistar Media's marketplace and technology solutions, is anticipated to close in the first quarter of 2025. (Source: Reuters) T-Mobile US has announced plans to ...

T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday Why it matters: The all-cash deal supports the ...

T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements, “reaching millions of consumers throughout their daily lives”. “Through the T-Mobile Advertising Solutions ...