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A Japanese consumer experiences the products of Chinese beauty brand Florasis at its newly launched flagship store in Tokyo, on Jan 27, 2025. [Photo provided to chinadaily.com.cn] Huaxizi ...

The Chinese consumer landscape is evolving as they ... Price sensitivity and product functionality are the key drivers behind their brand-switching behavior, while traditional e-commerce channels ...

Being one of the most watched events in the world, popular brands spend millions of dollars for an ad spot at the Super Bowl. But as luck would have it, one of the most popular brands that have ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

The report, compiled by Singapore-based consultancy Momentum Works, found that about 60 Chinese brands, including beverage chain Mixue, Luckin Coffee and hot pot restaurant Haidilao, had more than ...

A Volvo's booth at the Guangzhou Auto Show in November, 2024. Credit: Volvo Swedish automaker Volvo Cars on Tuesday named mainland Chinese actor Hu Ge a regional brand ambassador, broadcasting the tie ...

The Naamsa CEO did not mention which Chinese brands were considering setting up local production facilities. However, Chery Automobile is surely among the top prospects. In late 2023, Chery South ...

Chinese brands are reportedly interested in VW’s cast-off plants in Europe. VW wants to shutter two sites to improve profits harmed in part by a downturn in China. Adapting an existing plant ...

Direct-to-consumer cookware brand HexClad is calling itself the first of its kind to snag a Super Bowl slot, and one of only a handful of DTC brands ever to roll the dice on such a massive stage.

NEW DELHI: Chinese smartphone brands have transitioned their focus from online to offline channels to secure a larger share of the Indian mobile market. Despite legal challenges and government ...