Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Barclays reiterated an Overweight rating and $567 price target on Adobe (ADBE) after the company introduced its public video beta through new ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September. It enters an increasingly crowded market with competition from both ...

Endless Cookie premieres January 25th at the Sundance Film Festival. Before the debut, we got a chance to speak with Seth Scriver, whose animations are the foundation of the film, and editor Sydney ...