The Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch in mid-2026 in the U.S. With moderate growth expectations, coupled with margin expansion ...

The new venture between the two Japanese corporate giants plans to sell their upcoming Afeela 1 electric vehicle directly to consumers as well, rather than use a traditional dealer network.

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture, Sony Honda Mobility (SHM)—is no exception.

Sony Honda Mobility, a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co in 2022, announced its AFEELA 1 range of smart eVs at CES 2025 last week.

But while preordering has opened, there’s a catch. For the time being, the Afeela 1 will only be available for preorder in California. If the Afeela 1 was intended as a showcase for semi ...

Inside sits the GB10 chip, promising to make autonomous vehicles an everyday reality. Remember Afeela, the Honda/Sony collab? Well, the Afeela 1 launched at this year's CES. The electric saloon ...

Sony and Honda's joint venture reveals the Afeela 1 electric vehicle, opening pre-orders at CES 2025. Starting at $89,900, the luxurious sedan includes advanced tech like Level 2+ driver ...

The Afeela 1. Built under a joint venture between Sony and Honda, the car is a smooth-sided electric sedan that comes with a built-in PlayStation 5 system. Additionally, the EV can be activated ...

The joint venture of the two Japanese behemoths forms the brand called Afeela, which aims to rival the likes of Tesla with its range of luxury, high-tech EVs. Sony originally showed off its Vision ...

AFEELA 1, a new electric vehicle, during a Sony news conference at the Consumer Electronics Show (CES) in Las Vegas, Nevada on January 6, 2025. Gadgets, robots and vehicles imbued with artificial ...

Frankly, we thought the Sony car, which is called the Afeela 1, a name meant to represent the "feel" of mobility, was nothing more than a concept to preview future automotive technology.

On The Vergecast, live from Las Vegas: all the things we saw, played with, touched, and talked about at this year’s CES. On The Vergecast, live from Las Vegas: all the things we saw, played with ...