Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

With less than 500 days until the 2026 FIFA World Cup, Miami is ramping up preparations to welcome an estimated 600,000 fans ...

The fastest skiers in the world are celebrated in Italy’s northern Alps, but anyone can ski here. Here’s how to get the most ...

I'm different, full stop." How fitting it would be for two of the all-time greats to both retire from international football after the 2026 World Cup. Messi, 37, had previously suggested the 2022 ...

Kim, who will be 25 come the Milan Cortina Games, can become the first snowboarder to win the same Olympic event three times ...

You have to unite in the interest of the sport you all claim to love.” “Our task now is to make sure that we get that World Cup ticket,” he said. “We have to be focused and put all energy ...

The Gambia will play away to Ivory Coast in their 2026 World Cup qualifier match next month in Abidjan. The Scorpions currently sit second-place from bottom in Group F of the global biggest ...

How will 4 Nations factor into Olympic decisions? We asked Olympic GMs and got a good sense for why players say, "It's going ...

MILAN (AP) — Next year’s Winter Olympics might be called the Milan Cortina Games but they will actually be staged across a ...

The 2026 Milan Cortina Winter Olympics feature venues spread across the city of Milan and the mountains of Northern Italy, ...

Soccer fans will likely need deep pockets if they're to get their hands on tickets to the 2026 FIFA World Cup warned former ...