A surprise new feature could be coming to the iPhone, something which Apple hasn’t announced. Something to manage invites could be on its way. And it could land as soon as this week for in-house testing,

Typically when we think of Apple and "invites," it's because the company is about to show off some new gear at a splashy product launch. But this time around, the product in question is a new invites-feature.

Apple Inc. rolled out a new app for creating event invitations and made changes to its AppleCare+ customer support for iPhones, part of a broader push to generate more subscription revenue.