So what's the real origin? It turns out the blue-and-white logo was used in a 1929 ad that placed roundels in the rotating propellers of an airplane. It's easy to see where the confusion came from ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

The BMW logo features four quadrants within a circle, coloured blue and white, symbolising a spinning aircraft propeller. These colours were inspired by the Bavarian flag, representing BMW’s ...